The
Herald
Copywriting for Blogs & Articles
Strategic, engaging blog and article copy that informs, persuades, and strengthens your brand’s voice.
Blogs and articles are powerful tools: they educate, inspire, build trust, and position you as an authority in your field. But effective content isn’t just well-written — it must be intentional. Each piece needs a purpose, a clear message, and a tone that reflects your brand’s personality.
The Herald transforms your insights, expertise, and values into articles that resonate. Whether you’re teaching, marketing, storytelling, or building your audience, this service delivers writing that feels polished, purposeful, and aligned with your goals.
The Creation
At the end of this process, you receive professionally written content that is:
• On-brand — consistent voice, clear positioning, and tone that matches your identity
• Audience-focused — written with your ideal readers in mind
• Purpose-driven — crafted to build trust, encourage engagement, or drive action
• Structured and readable — clean flow, strong headers, engaging rhythm
• SEO-conscious — written with search visibility and clarity in mind
• Publication-ready — polished and formatted for your website or platform
Whether you’re aiming to educate, promote, entertain, inform, or inspire, your articles will feel cohesive and impactful.
The PRocess
1. Discovery
We discuss your goals, audience, tone, and brand identity.
You share any existing content or reference material.
2. Strategy & Topic Planning
You may provide topics, or I can propose article ideas, angles, and outlines.
Nothing is written until the direction is approved.
3. Drafting
I create clear, compelling copy that reflects both your message and your audience’s needs.
4. Refinement
You review the draft; we adjust tone, emphasis, or details to align with your brand.
5. Final Delivery
You receive a publication-ready article.
What’s Included
• Blog posts and articles custom-written to your brief
• Brand voice matching and tone alignment
• Content planning (topic ideas, outlines, angles) if requested
• SEO-conscious phrasing and keywords
• Research as needed for accuracy and clarity
• Two revision rounds
• Final polished version in your preferred format
Price & Turnaround
Price:
Blog & article copywriting varies by length and research depth.
Typical ranges:
• Short articles (up to 1,000 words): €80
• Standard blogs (1,000–2,000 words): €140
• Long-form articles (2,000–4,000 words): €250-€450
• Packages available for monthly content plans
Turnaround:
Usually 3–7 days per article, depending on length and queue.
FAQs
Will the content sound like my brand?
Yes — tone and voice are matched to your identity and audience.
Do you include SEO?
Yes — the writing is SEO-conscious without sacrificing readability.
Can you propose topics?
Absolutely — I can generate ideas and outlines.
Who owns the content?
You do. All rights transfer to you upon final payment.
Can you write technical or niche content?
Yes — as long as you provide core information or references.
Can the article promote my business or services?
Yes — promotional elements can be included naturally within the content.
Clients often say this service helps them communicate with confidence. Their message becomes clearer, their audience more engaged, and their brand voice more consistent. The Herald brings structure, polish, and purposeful storytelling to their content.
