The
Nexus
Copywriting for Websites & Marketing
Strategic, engaging copy that communicates your value clearly and turns readers into clients.
Your website and marketing content are often your first introduction to a reader — a moment measured in seconds. Whether you’re a small business owner, creative entrepreneur, professional service provider, or someone building a personal brand, your words need to work for you: clear, compelling, welcoming, and purposeful.
The Nexus transforms your ideas, offers, and brand identity into polished copy that feels authentic and communicates exactly what you want your audience to know, and what you want them to feel.
The Creation
At the end of this process, you receive clear, strategically crafted copy tailored to your business, your brand, and your goals.
Your finished copy will be:
• Voice-aligned — matching your brand personality: friendly, expert, elegant, bold, or anything in between
• Audience-focused — written with your ideal client in mind
• Purpose-driven — designed to guide readers smoothly toward action
• Polished and professional — clean structure, crisp phrasing, and strong messaging
• SEO-conscious — written to help search engines and humans understand your value
• Consistent — tone and flow aligned across all pages or materials
Whether you need a homepage, an “About” page, service descriptions, newsletters, product blurbs, or marketing campaigns, the final copy is built to elevate your presence and strengthen your brand.
The PRocess
1. Discovery & Voice Mapping
We discuss your business, your goals, your audience, and the tone you want to project.
You share any existing copy, style guides, or reference material.
2. Messaging Strategy
I outline the structure, key messages, tone, and content plan so you know exactly what will be written and why.
3. Drafting
I write clean, purposeful copy that matches your voice and supports your goals.
Drafts are returned for your feedback.
4. Refinement
You review the drafts; we adjust tone, emphasis, details, or structure.
Up to two revision rounds included.
5. Final Delivery
You receive a polished, ready-to-publish version of your copy.
What’s Included
• Website copy (Home, About, Services, FAQs, Contact, landing pages)
• Marketing copy (emails, newsletters, campaigns, brochures, product descriptions)
• Brand voice alignment
• SEO-conscious phrasing and keyword integration
• Clear structure and messaging hierarchy
• Optional content strategy: customer journey, tone guidelines, page flow
• Two rounds of revisions
• Final polished copy delivered in your preferred format
Price & Turnaround
Price:
Copywriting varies by length and complexity.
Typical ranges:
• Single webpages: €60–€120
• Multi-page website packages: €300–€1,000+
• Product/service descriptions: €25–€60 each
• Email/newsletter sequences: €150–€500
• Full brand content packages: custom quote
Turnaround:
• Single pages: 3–5 days
• Multi-page websites: 2–4 weeks
• Ongoing marketing content: flexible schedules available
FAQs
Can you match my brand voice?
Absolutely — from warm and conversational to formal and professional.
Do you include SEO?
Yes — SEO-conscious structure and phrasing are included by default.
Can you help me plan my website content?
Yes — I can create a content map or page-by-page structure.
Who owns the finished copy?
You do. Full rights transfer to you upon final payment.
Can you rewrite existing pages?
Yes — rewriting and fresh-from-scratch copy are both available.
Can you write for specific industries?
Yes — the service adapts to a wide range of sectors, from creative portfolios to professional services.
Clients often say this service helps them communicate with confidence. Their message feels clearer, their brand voice stronger, and their website or marketing materials always ‘sound like them.’ The Nexus turns scattered ideas into purposeful, polished copy.
